Expertise & Stations

Expertise

Strategically develop partnerships. Shape growth sustainably.

For more than 25 years, I have been dealing with the question of how partnerships in digital marketing can be built, managed, and further developed - from classic affiliate models to creator and content partnerships to B2B, technology, and strategic brand collaborations.

My expertise connects strategy, technology, market knowledge, and operational experience.

  • Partner & Affiliate Marketing

    Build, restructure, and grow partner programs: selection and development of partners, compensation models, monetization. I did the operational work before I advised on it - both shape how I approach a program.

  • Partnership Strategy & Ecosystems

    Affiliate partners are just one type. This also includes creators, B2B partnerships, technology and brand collaborations. Which partner models fit a business and how they interact is the actual strategic question.

  • Technology, Tracking & Measurement

    Platforms, tracking setups, attribution, data quality - and the question behind it: What measures impact, and what only assigns? Incrementality is the benchmark against which technology must be measured.

  • Market Development & Go-to-Market

    Entering markets and building positions: market entry in the DACH region, go-to-market for platforms, partnerships with agencies and technology providers, building regional partner ecosystems.

  • Governance & Industry Standards

    Quality, transparency, and rules that a market can rely on: Code of Conduct, industry standards, association work. Unremarkable work, without which trust between partners does not develop.

  • Thought Leadership & Education

    Market analyses, publications, lectures, panels, and teaching. Passing on knowledge is the best test of whether one has understood it oneself - and the industry needs more context than announcement.

What you can contact me for

Not every question requires a consulting project. Often, an independent perspective from the outside helps - when evaluating a strategy, a business model, a technology setup, or a market opportunity.

Sparring & consulting
Partner strategy, business models, technology, tracking, measurement, and market positioning.
Lectures & Panels
Affiliate and Partner Marketing, Partner Economy, Customer Journey, Technology, AI, and the future of digital marketing.
Workshops
Strategy development, partner programs, measurement, partner ecosystems, and organizational models.
Industry & media
Classification of market developments, figures, trends, technologies, and relevant industry issues.

Get in touch

Stations & Projects

since 2022

Strategic Partnerships & Country Lead DACH

impact.com

Impact.com is a leading platform for partnership management and automation.

since 2026

Co-founder and 1st Chairman

Affiliate & Partner Marketing Circle (APMC)

Closed Working Group in the Federal Association of Digital Economy (BVDW) e.V.

since 2024

Senior Consultant

donista.org

Social Shopping Platform

since 2021

Founder and MP

Mountventures GmbH

Consulting & Investment Company

since 2019

Lecturer

CBS International Business School

Online and Performance Marketing, E-Commerce and Project Management

2019 - 2024

1st chairman

Open Working Group AFFILIATE MARKETING

Bundesverband Digitale Wirtschaft (BVDW) e.V.

2019 - 2022

Performance consultant

EASY MARKETING GMBH

System provider Performance Marketing

2015 - 2019

Founder and MP

TRG - THE REACH GROUP GMBH

Performance marketing agency

2004 - 2014

Founder and MP

AD-CONS GMBH

Performance marketing agency

2000 - 2004

Founder and MP

KOEGLER COMMUNICATION

Agency for Online Marketing & Web Design

What shapes my work

Partnerships instead of channels

Partner Marketing does not function as an isolated sales channel. It is an ecosystem of different interests, competencies, and value contributions - whoever manages it as a channel gives away exactly that.

Impact instead of Attribution

An attributed sale is not yet proof of incrementality. What matters is what additional contribution a partner actually makes. The question is uncomfortable because it makes previously good-looking numbers smaller.

Technology as an Enabler

Tracking, data, and platforms are prerequisites for scaling. They do not replace a strategy. A clean setup only makes a wrong partner choice visible faster.

Cooperation instead of zero-sum game

Sustainable partnerships arise where both sides have a comprehensible and measurable benefit. Everything else lasts just as long as the alternative is missing something.

Education

1997 - 2002

Diploma Designer

NIEDERRHEIN UNIVERSITY OF APPLIED SCIENCES

1993 - 1996

Carpenter

CARPENTRY BAUMBACH

1991 - 1993

Civil service

RESIDENTIAL HOME FOR ASSISTANCE

1991

Abitur

CECILIEN GYMNASIUM DÜSSELDORF

Hobbies & Interests

My passion is hiking, as high and as long as possible. With the phone in hand, constantly searching for a motive.

Since graduating from high school, I have been playing drums in a band. I do not know a better way to clear my head.

Artificial Intelligence occupies me both professionally and privately - less as a tool, more as a question: What does it change about the way we search for, evaluate, and attribute information? For a field that relies on attribution, this is not a marginal note.

Since 2022, my dog Q has accompanied me on all my paths.

Q