Book + website as a hybrid project by André Koegler
Partner Renaissance
How the partner economy shapes consumer behavior, public opinion, and the digital balance of our society
This website complements the book Partner Renaissance for digital content. Here you will find in-depth materials such as illustrations, tables, and sources - structured by chapters and additionally by topics. For readers of the book as an extension. For interested parties as an introduction and entry point.
For readers
This website expands the book with supplementary content. All materials are optional and serve to deepen and update. The book text is fully understandable without the online content.
For interested parties
This book analyzes the partner economy as an economic, technological, and social infrastructure. It is aimed at decision-makers, practitioners, and anyone who wants to understand digital value creation holistically.
The customer journey of the partner economy
Partners do not only operate at the point of sale. They accompany people from the first inspiration to active recommendations - shaping both economic mechanisms and social structures.
This overview shows for each of the six phases of the Customer Journey what influence partners have on society and the economy: from the emergence of cultural narratives to the democratization of information to the distribution of value creation power.
Voices about the book
What industry experts say about Partner Renaissance
„Great - an excellent, informative, and enriching engagement with our industry from entirely new perspectives and with unprecedented depth!"
Andreas Sasnovskis
Oliro GmbH · Director Strategy & Partnerships
„In a world dominated by Google and Meta - where one must play by their rules and where they always win - Partner Marketing has created an alternative path."
Matt Wool
Acceleration Partners · CEO
“Affiliate and Partner Marketing has evolved from a technical performance channel to a strategic trust ecosystem.”
Sven Bergmann
Douglas · Head of Affiliate & App Acquisition
„For the publishing industry, the channel was a crucial source of revenue - it finances journalism and our news industry."
Kevin Edwards
APMA · Founder
“The key will be how well it succeeds in integrating partner relationships into AI-based customer journeys and new search and commerce interfaces.”
Markus Kellermann
MAI xpose360 · CEO
How this project is structured
The book forms the argumentative foundation. The website complements it with content that would either be too extensive or too dynamic in printed form. The content of the website is divided into three areas: chapter-related supplements, complete source overviews, and ongoing updates.
Transparency regarding the approach as well as a changelog with additions, new studies, and corrections.
This website complements the book Partner Renaissance. All content serves to categorize, deepen, and update.