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André Koegler
Strategic Partnerships & Country Lead DACH at impact.com
Co-founder and 1st Chairman of the Affiliate & Partner Marketing Circle (APMC) ·
Author of "Partner Renaissance" · Lecturer at CBS International Business School
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Short bio, 406 characters
André Koegler is one of the defining voices in Affiliate and Partner Marketing in the German-speaking area. At impact.com, he is responsible as Strategic Partnerships & Country Lead DACH for the development of the German-speaking market. He is a co-founder and 1st chairman of the Affiliate & Partner Marketing Circle (APMC), author of "Partner Renaissance" and lecturer at CBS International Business School.
Short bio, 795 characters
André Koegler is one of the defining voices in Affiliate and Partner Marketing in the German-speaking area. He has experienced the development from the affiliate channel to the partner economy since 2000 in almost every role: agency, consulting, technology platform, association work, and teaching.
At impact.com, a global technology platform for Affiliate and Partnership Management, he is responsible as Strategic Partnerships & Country Lead DACH for the development of the German-speaking market. He is a co-founder and 1st chairman of the Affiliate & Partner Marketing Circle (APMC); from 2019 to 2024, he held the chair of the BVDW focus group Affiliate Marketing.
His book "Partner Renaissance" was published in 2026. As a lecturer at CBS International Business School, I share my experience.
Short bio, 1365 characters
André Koegler is one of the defining voices in Affiliate and Partner Marketing in the German-speaking area. He has experienced the development from the affiliate channel to the partner economy since 2000 in almost every role: he founded three agencies, advised advertisers, publishers, and technology providers, worked on the platform side, engaged in associations, and teaches at a university.
At impact.com, a global technology platform for Affiliate and Partnership Management, he has been responsible for the German-speaking market since May 2022, since 2026 as Strategic Partnerships & Country Lead DACH. His focus is on the question of what additional value a partnership actually creates - an attributed transaction is not yet proof of that.
He has been committed to the industry for years: From 2019 to 2024, he chaired the Affiliate Marketing focus group at the Federal Association of Digital Economy (BVDW); today he is a co-founder and 1st chairman of the Affiliate & Partner Marketing Circle (APMC). It is about quality, transparency, and reliable market standards.
His book "Partner Renaissance" was published in 2026 in German and English - 19 chapters about the development from a sales channel to its own economy. As a lecturer at CBS International Business School, speaker, and specialist author, I share my experience.