Partner Renaissance
About the Author
André Koegler combines over two decades of industry experience with academic analysis - a practitioner who knows the strategic depth of Partner Marketing firsthand.
André Koegler
André Koegler is an experienced expert in Partner Marketing and digital business models. He combines operational excellence with strategic foresight and has actively shaped the development of the industry from the beginnings of Affiliate Marketing to today's Partner Economy.
With 'Partner Renaissance', he presents the first German-language specialist book that analyzes Partner Marketing not only as a marketing channel but as a strategic ecosystem with far-reaching economic and societal implications. The work combines empirical foundation with practical relevance and is aimed at decision-makers who want to unlock the full potential of partnership value creation.
Expertise & Focus Areas
Partner Marketing & Affiliate
Strategic conception and operational management of partner programs. Experience with all partner types - from content publishers to influencers to strategic brand partnerships.
Digital Business Models
Analysis and development of digital value creation architectures. Focus on the interface between technology, economy, and social impact.
Industry development
Active participation in industry standards and self-regulation. Commitment to professionalization and quality assurance in Partner Marketing.
Knowledge transfer
Conveying complex relationships for different target groups. Bridging the gap between academic analysis and practical application.
Industry engagement
André Koegler is actively involved in the further development of the industry and its standards:
Co-initiator of the new self-regulation body under the umbrella of BVDW (Federal Association of Digital Economy). The APMC will serve as the central platform for industry standards, best practices, and quality assurance in the German-speaking region starting Q2 2026.
Why this book?
„Partner Marketing has evolved from a tactical channel to a strategic ecosystem over the past two decades. This transformation has hardly been documented in the German-language literature so far. With 'Partner Renaissance', I aim to fill this gap."
„My goal was to create a work that systematically analyzes both the economic mechanisms and the societal implications - without falling into marketing rhetoric or ignoring critical aspects. The industry deserves a differentiated view that acknowledges its strengths and names its challenges."
“The book is aimed at anyone who wants to understand Partner Marketing not just as a channel, but as a strategic competence - from marketing managers to publishers and creators, to regulators and researchers dealing with the future of digital value creation.”
Contact & exchange
For press inquiries, lectures, interviews, or professional exchange:
Professional
LinkedIn profile
For professional exchange and networking.
To the book
Questions, feedback or suggestions regarding the book are welcome. Contact via LinkedIn or the publisher tredition.
More about the book
The book in detailOrder now
Purchase OptionsThis website complements the book Partner Renaissance. All content serves to categorize, deepen, and update.