Part V - Risks | Chapter 16
Societal Risks
Manipulation, consumption pressure, norm shifts, filter bubbles, and the threat to pluralistic public discourse.
Core theses of the chapter
The societal risks of the partner economy include manipulation, consumption pressure, referral pressure, and the shifting of consumption norms. Algorithms can amplify extreme or problematic content.
Filter bubbles and the opinion power of individual actors threaten pluralistic discourse. The balance between commercial efficiency and democratic public requires active design.
Tables
The following tables systematize the core contents of the chapter.
Table 16.1: Societal Risk Dimensions
| Risk dimension | Mechanism | Affected groups | Possible consequences |
|---|---|---|---|
| Manipulation | Covert commercial influence | Consumers | Wrong decisions, loss of trust |
| Consumption pressure | FOMO, Social Comparison, Deal-Stress | Consumers, especially young people | Financial burden, psychological stress |
| Referral pressure | Monetization of social relationships | Social Networks | Relationship strain, loss of authenticity |
| Norm Shift | Deals as standard, inflated consumer ideals | Society | Unrealistic expectations, dissatisfaction |
| Filter bubbles | Algorithmic homogenization | Public | Fragmentation, polarization |
| Opinion power | Concentration among a few players | Democratic discourses | Endangerment of pluralism |
Sources
The following sources were used in this chapter.
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