Partner Renaissance
Updates
The partner economy is developing dynamically. This page documents relevant developments since the publication of the book - from new studies to regulatory changes to technological shifts.
Last updated on this page: March 2026
2026
March 2026
Book Publication
The book "Partner Renaissance" was published in March 2026 by tredition. This website was launched in parallel to the publication and will be continuously updated.
Thematic Classification
Updates are categorized by relevance to the book chapters:
Market development
New industry studies, market data, and growth figures. Relevant for chapters 1, 6, 8.
Technology
AI developments, tracking changes, platform updates. Relevant for chapters 14, 18, 19.
Regulation
Legislative changes, self-regulation, association initiatives. Relevant for chapters 13, 18.
Sources for ongoing updates
The following organizations regularly publish relevant studies and reports:
Industry associations
APMA UK - State of the Nation Report
BVDW - Focus Group Affiliate Marketing
IAB Europe - AdEx Benchmark Report
Research & Analysts
Forrester - Partner Marketing Studies
McKinsey - Digital Commerce Reports
Pew Research - Technology & Media
Stay informed about updates
For relevant updates on the book and partner economy, it is advisable to connect via LinkedIn. There, significant developments and new content on this website will be announced.
Methodology
To the methodology of the bookReader Area
All materialsThis website complements the book Partner Renaissance. All content serves to categorize, deepen, and update.