Partner Renaissance
Reader Area
Exclusive materials for readers of the book. Here you will find supplementary resources, working materials, and current updates.
Supplementary materials
Figures & Tables
All figures and tables from the book in higher resolution. Ideal for presentations, workshops, or further work.
Source directory
Complete directory of all 120 sources with direct links. Sorted by chapters for easy access to the original materials.
Voices about the book
Over 30 experts from the industry share their perspectives on the development of Affiliate and Partner Marketing.
Frameworks & models
Partner type taxonomy
The 6 clusters with all subtypes as a reference document. Including customer journey assignment.
10 Economic Dimensions
Systematic overview of economic fields of impact with mechanisms and limits.
10 social dimensions
Overview of the social fields of impact with ambivalences and trade-offs.
Practical transfer
Recommendations for Action
Concrete recommendations for brands, publishers, agencies, and regulation. Prioritized by impact and feasibility.
Framework 2030
The target image of a mature partner economy with governance structures, role models, and quality criteria.
Current developments
The partner economy is developing dynamically. On the update page we document relevant developments since the publication - from new studies to regulatory changes to technological shifts.
Feedback & Exchange
Do you have questions about the book, suggestions, or would you like to share practical experiences? The author welcomes feedback and professional exchange.
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Order nowThis website complements the book Partner Renaissance. All content serves to categorize, deepen, and update.